A Swiss brand Longines was officially registered as a trade mark with the company logotype in 1893, though its history had started many years before that. In 1832 the founder of the brand Auguste Agassiz moved to a small Swiss town Saint-Imier and practically immediately he was taken to the watch shop for work. Gaining knowledge and experience he together with like-minded people opened a workshop and called it «Comptoir Raiguel Jeune & Cie». In 1862 the business appeared in the hands of the grandson of Auguste Ernest Francillon as all Agassiz’s partners refused from their parts in the company. In 1866 Mr. Francillon purchased two parcels of land in Saint-Imier in Les Longines district and started to build the factory, where the best Swiss watch masters would work in future.
In 1867 Longines company, its name was received to honor the location of the manufacture, released the first watch mechanism, the caliber of which received the name L20A. That year the pioneer of the company was submitted to public’s approval at Exposition Universelle, where it received bronze. In March 1893 one of the most significant events for the trade mark happened – the name of the brand and its trademark were officially recognized. Longines also became the first trademark that underwent the registration procedure and keeps its initial name till today.
The further years became very productive for the brand: in 1905 the company produces its first genuine wrist Longines watches starting their series production, in the 60s the brand produces the thinnest quartz watch in the world, and in 1972 the watches with the width of 1.98 mm were released. In 1982 Longines officially signed a contract with Formula 1 Ferrari team and by doing so it has confirmed its reputation among sportsmen. The fans of this brand were also happy to buy genuine Longines watches for the price with the discount, as the number of dealers of the trademark was increasing and it was necessary to take its place in the watch market. In 2012 the company started to produce highly accurate chronographs taking this niche rather quickly.
The watches with the “spread wings” logotype are incredibly popular among the most eminent world’s movie stars, the trademark is preferred by authoritative politicians and global leaders. The company managed to release a variety of collections, which are annually extended with even more perfect novelties. All the novelties of luxurious Longines watches can be bought with shipping and warranty in our online shop without leaving your home.
La Grande Classique watch line calls to the origins of the trademark, but the cases of the models are modernized and stylish. The watches from this collection have a special charm and are maximally reliable. Heritage Collection was created to make an impression; a thin case, waterproofness and resistance to hits make these watches a real valuable heritage of brand traditions. Conquest Collection represents chronometers in a stylish and elegant case performed in the sports style. They were created especially for sportsmen, they adorn wrists only of ambitious and confident winners; being technically perfect they are capable of enduring any pressure. Master Collection combines principles of many years of traditions with new trends and improvements in the field of watch industry. The watches of this collection are characterized by naturally high quality, stylish design and elegance as well as maximal accuracy. Admiral Collection line will be perfect for men, who can’t imagine their life without extreme, for those, who spend their leisure time in the water expanses. The watch becomes the owner’s item of pride; they are waterproof and can work incessantly in the most unpredictable conditions. Admiral watches are mechanic and equipped with the automatic oscillator. You can easily buy authentic Longines watches for the price affordable for everyone and receive your order definitely within the timescale agreed.